ABOUT US
It Starts With Family
The Barnes Group was built on a solid foundation of family values that drive what we do every day. We surround ourselves with dedicated, enthusiastic, and talented people who strive toward mutual goals. These values have shaped our growth, helping us build strong relationships with both our team members and clients. By fostering a culture of support and respect, we’ve created an environment where everyone feels valued and empowered to reach their full potential.
Our commitment to teamwork and shared success ensures that every individual contributes to the bigger picture. More than 40 years later, we still believe in doing “Whatever it Takes!” to create a positive environment for everyone to find success, grow together, and deliver exceptional service.
Doug Barnes
Founder/Franchise Owner
Our Story
After completing barber school in 1977, Doug Barnes began his career as a barber and quickly moved into management, gaining valuable experience in customer service and business operations. In 1979, Doug and his wife Liz opened their first franchised salon in partnership with Regis Corporation, the parent company of brands like Cost Cutters, Supercuts, and SmartStyle.
Over the next 40+ years, Doug and Liz expanded to 43 salons across Nebraska, Iowa, and South Dakota, driven by their commitment to quality service and hard work. Fourteen years ago, their son Rich became Chief Executive Officer, and their daughter Jess joined four years later as Chief Strategy & Resource Officer. The family believes their shared values and dedicated team create a welcoming environment that keeps customers coming back.
With over 40 years of success and 43 thriving salons, the Barnes family—guided by strong values and a dedicated team—invites you to experience the welcoming service that keeps customers coming back!
Core Values
Our company values reflect who we are and what we stand for as a company. Because we know that what we do everyday determines our reputation, the level of success we achieve, and the positive impact we can make on people every day. Our pillars are our strength and foundation that creates the healthy environment to breed success for everyone.